As you read this the United States and the world is facing a tremendous economic crisis. Although you may be tempted to scale back your marketing and sales efforts, to do so prematurely might be catastrophic. One of the best ways to grow your business is by implementing profitable copywriting and marketing methods and strategies.

Please let me explain. In the world of business it is only by having a solid pipeline of leads, repeat clients and solid prospects that you are able to grow your business.

It is true that cutting costs in the short term may improve profitability, it is not sustainable. Just ask our friends at General Motors and Ford Motor Company how that is working out for them these days.

Why Sales Are Slowing Down

Sales these days are seldom made on the first, second or even third point of contact with a prospective client. In many cases it is only after six or more contacts that a client has been persuaded to learn more or seriously review your suffer offering. The marketing race is indeed not for the swift but who shall endure.

Buyers are still buying. Not necessarily because they want to, but because they have to. Although some purchases can be delayed, others need to happen to keep the business going.

Your job is to ensure that you are the vendor of choice when it is time to buy. You should always strive to deliver greater value, not just the lowest price.

Marketing Should Be A Profit Generator

Many organizations view marketing as a cost center rather than a profit driver. When economic times get tough it is tempting to cut back on your marketing and sales efforts.

Although you may not see it right away, lack of marketing starts to dry up the flow of prospects, leads and eventually customers and clients.

Four Common Marketing Mistakes

1. Not Getting Your Prospects Attention

2. Not Creating Interest In Your Prospects Mind

3. Not Creating Desire To Engage You As The Provider

4. Not Asking For Your Prospect To Take Some Form Of Action

These mistakes and others are obvious when pointed out, yet many marketers are unaware of them. In a declining market you have to continue to increase the effectiveness of your marketing.

It is like the distance runner in a marathon. Eventually you have to separate yourself from the pack and pull ahead. At the same time don't overextend yourself where you run out of energy in the final miles of the race.

Constantly ask yourself do your marketing efforts move my prospects forward in the buying process.

A Quick Way To Improve Your Marketing

One of the best ways to do this is to ensure that you have strong, impactful copywriting in your flyers, brochures, website, etc. Any material that a prospect will come into contact and read, should be designed to support your sales process.

It is very costly to field an inside or outside sales force. Your marketing in effect becomes a valuable addition to your sales team.

A salesman can only reach a few prospects a day. A sales letter, brochure or post card however can reach thousands or even millions.

What I am talking about is that you ensure your advertising and marketing efforts focus around "Salesmanship" not just being creative.

If it doesn't support the sales process in one way or another, it is a cost center, not a profit driver.

Act Now For Free Phone Consultation

If you are currently facing a marketing challenge, believe that your messaging is not where it should be, or would like a courtesy review or feedback on ad before you run it, I would love to help.

For a FREE 15 minute phone consultation, click on the "Contact Bernie" tab on the left hand side of the page.

After you click you will see a contact form that you will need to fill out to reach me.

Please be sure to be as complete as possible and to state your marketing challenge as clearly as possible.

Once I have had time to take a look at your question, I will get back to you with my reply.

Your Marketing Future Begins Today!

The economic crisis we are facing is real and no one knows how long it will last. Unlike the major banks and industries, you cannot wait and hope for a bail-out.

Whatever you do, take one small action each day to improve your marketing. Time is of the essence and there will be fewer and fewer second chances in the future.

Good Marketing!

Bernie Malonson

PS: If you have not heard back from me within a week, it is possible that your question is a common one, that I will post online for all to see.